Lightning Box Games Signs Retail Deals with William Hill for Silver Lion Deluxe Slot

Lightning Box Games, the specialist Australian online and land-based slot developer has inked exclusive deal with famous bookmarker in the UK William Hill for to bring its five-reel Silver Lion Deluxe title. According to the agreement, Lightning Box Games will bring this title to over 2,300 Licensed Betting Offices (LBOs) operated by the bookmarker in the UK, making a way for the slot developer to enter the retail market in the United Kingdom.

The ten-payline Silver Lion Deluxe is developed on a unique concept of providing the players an offering to take on “safari across the sweeping plains of the African savannah”. During the slot, players may encounter forest animals, such as hippos, zebras, meerkats and spear-rattling tribesmen on its reels. To make the slot game more attractive, there is an appearance of an eponymous icon “in the undergrowth” that would lead punters to bonus rounds with “huge wins” waiting for them.

The retail version of the game offers a bonus re-spin feature that has been specifically designed to cater to the different tastes of land-based players. Speaking on the occasion, Andrew Sackey, Product And Content Director for William Hill said, “Omni-channel content that performs strongly in both retail and online is a key focus and Lightning Box Games has been performing in both areas in multiple countries with its free spins-based content so we are really happy to get its games exclusive in the United Kingdom.”

The development of the agreement had already started taking shape in December last year when Lightning Box Games had agreed on an arrangement that would saw Silver Lion Deluxe premiere online for UK-based players. It was exclusively meant to be at The latest development has brought to a state where the slot developer has agreed to make the game available soon to aficionados at

Peter Causley, Managing Director for Lightning Box Games said on the occasion, “We have been talking with Andrew for a few years about doing something omni-channel with William Hill and we’re delighted to have finally partnered with one of the industry’s leading bookmakers to make our United Kingdom retail debut. Silver Lion Deluxe has been tailored with the help of our friends at BetDigital [Limited] to suit the needs of players within the operator’s licensed betting offices and we’re sure they will enjoy playing the game as much as we did making it.

The agreement will enable Lightning Box Games to offer their full gaming library including Silver Lion Deluxe and more. It is expected that these games will be launched across all the William Hill LBOs in the second quarter of next year. Also, more number of games will be added after the initial rollout.

Leave a Comment