Relax Gaming Adds ReelPlay Games to Content Distribution Network

Relax Gaming has added more online casino content to its content aggregation platform through its Powered By partnership program, the provider said today in a press release.

Under a recently penned deal, Relax Gaming has agreed to add titles by Australian studio ReelPlay. Games such as player-favorites Hypernova Megaways and Dragon 50,000 will soon become available across Relax Gaming’s content distribution network.

ReelPlay was founded in 2014 by a team of iGaming experts. It was formerly known as Chance Interactive but celebrated its successful rebrand earlier this year. The studio boasts a range of innovative online casino titles as well as game build, math, marketing, integration, and commercial expertise to partner other gaming studios looking to bring their content to the online gambling sector.

Most recently, the company released Buster Hammer Carnival and the game has been rolled out in a number of regulated online gambling markets.

As mentioned above, ReelPlay’s games are set to go live across Relax Gaming’s network via the latter provider’s Powered By program for commercially independent partners.

Commenting on their latest content deal, Relax Gaming Chief Product Officer Simon Hammon said that ReelPlay is “an exciting proposition” for his company that not only provides attractive content but is also offering “a foundation of many years of experience.” Mr. Hammon added that “Relax will undoubtedly benefit from ReelPlay’s exciting new content together with the additional partners serviced through the partnership.”

ReelPlay’s Core Priorities
Commenting on the upcoming launch of ReelPlay casino content across Relax Gaming’s network of partners, ReelPlay Chief Commercial Officer David Johnson said that “growing our distribution network with flexible, scalable platform partners is a core priority” for his company.

Mr. Johnson, who stepped in as the provider’s CCO last year along with CEO Scott Smith, added that the agreement with Relax Gaming “more than fits the bill”, providing them with access to an “effective and well-serviced distribution channel.”

ReelPlay is the latest gaming content provider to join Relax Gaming’s Powered By distribution program. Late last month, the latter company announced that it would add titles by Revolver Gaming to its content distribution network to enhance the offering of its partners and their gambling customers.

Founded in 2010, Relax Gaming provides products and services for the iGaming industry. Via a single and simple integration, the company provides access to more than 280 casino titles by a number of leading providers as well as a range of proprietary products, including online poker, bingo, and slots.

Relax Gaming provides the aggregated content through its Silver Bullet platform for commercially represented partners and Powered By distribution program for commercially independent partners.

Relax Gaming is licensed by the Malta Gaming Authority to provide the aggregated offering in a number of European markets as well as by the UK Gambling Commission, the Danish Gambling Authority, and the Alderney Gambling Control Commission.

Source – casinonewsdaily

Leave a Comment